Bringing The Taste of New York to Jakarta

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GOTHAM

Gotham is a new F&B brand dedicated to New York style cookies and desserts. With a focus on authentic flavors and tastes inspired by American cookies, Gotham prides itself in only using high-quality ingredients and providing value for money, without sacrificing any of the fun, happiness, and joy of eating delicious and wonderfully gooey cookies. In this post-COVID era, how do we bring a taste of New York to Jakarta?

1. Built brand identity from scratch, which guided the whole brand launch, starting from product development all the way to interior design and marketing campaigns.
2. Created unique illustrations and product names that are memorable to the Indonesian audience.
3. Launched an exciting new brand in a highly competitive space that has already garnered thousands of followers and media attention from food & lifestyle bloggers.