Cerita Roti is the latest addition to Kopi Kenangan’s ever expanding portfolio of F&B concepts. Founded at the end of 2020, the brand focuses on selling old-school roti sobek (bread), presenting a new and innovative spin on an existing product that is tailored to the modern Kopi Kenangan market.
Developed a unique brand DNA that combines the new culture and tastes of the modern audience with the nostalgic bread of our childhood
Collaborated with the client to build a brand personality & vocabulary that is weird and wonderful
Brought the Cerita Roti story to life through quirky illustrations, tone of voice, and customer touchpoints that celebrate creativity, imagination, and personality in enjoying a delicious and satisfying piece of roti sobek